Most People Apply Skincare Wrong (Here's How to Do It Right)

You might be surprised to learn that when you apply your skincare can be just as important as what you put on your skin. Timing matters and it can make a noticeable difference in how hydrated, smooth, and nourished your skin looks and feels.

Why Right After Washing Matters

When you wash your face or step out of the shower, your skin is clean, refreshed, and slightly damp. This is the ideal moment to apply serums, moisturisers, or oils. Why? Because your stratum corneum, the outer layer of skin, is temporarily more permeable when hydrated. That means your active ingredients, like antioxidants, omegas, and hyaluronic acid, can penetrate more effectively.

If you wait too long after washing, your skin can start to lose water to the air, making it harder for your products to do their job. Applying while your skin is still damp essentially seals in hydration, keeping your skin plump, smooth, and nourished.

Healthy, Resilient Skin Starts Now

You may have heard that one of the best times to apply skincare is before your skin dries. It’s true, slightly damp skin absorbs products more efficiently. This helps your skin stay soft, supple, and resilient, which is especially important as we age. Well-hydrated skin naturally looks brighter, healthier, and more comfortable, even through seasonal changes or stressful days.

How to Make the Most of Your Routine

1. Serum first: Apply a serum like our Sea Buckthorn Serum while your skin is still slightly damp. Its antioxidants and omegas penetrate deeply, supporting hydration, nourishment, and skin comfort.

2. Moisturiser second: Lock in the hydration with a rich product like our Peptide Collagen Moisturiser, which smooths, nourishes, and supports elasticity.

3. Pat, don’t rub: Gently press products into your skin, this avoids irritation and helps your skin absorb the active ingredients.

Bonus Tip: Reapply If Needed

Some days, your skin might need extra care, dry patches, sun exposure, or irritation. Don’t hesitate to reapply your serum or moisturiser as needed. At the Mudganics office, we love topping up throughout the day when our skin feels thirsty, especially on busy or stressful days. It’s an easy way to give your skin extra support.

The Takeaway

Applying skincare right after washing your face isn’t just a nice-to-have, it’s a simple, science-backed step that maximises hydration, absorption, and overall skin health. By taking advantage of your skin’s receptive state, you’re helping it stay smooth, nourished, and radiant.

Next time you step out of the shower, don’t wait - seal in that moisture and let your skincare do its magic.

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