The booster that matches retinol, without the irritation. 1% Bakuchiol, clinically shown to soften fine lines and firmness, works day or night without the redness or flaking.
✓ Firmer-feeling skin —88% reported firmer-feeling skin after 4 weeks in our consumer trial ✓ Fine lines look less visible — 75% said fine lines or wrinkles looked less visible after 4 weeks ✓ A gentler alternative to retinol — in a published head-to-head study, bakuchiol was better tolerated, with less scaling and stinging ✓ Formulated with 1% Bakuchiol in a pure squalane base ✓ Pairs with Sea Buckthorn Serum ✓ Suitable for day or night
Self-reported 4-week MUD Organics consumer trial; results vary. Tolerability: Dhaliwal et al., 2019 (0.5% bakuchiol vs 0.5% retinol)
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How to Use
Start in the evening to build tolerance, then move to twice daily as your skin adjusts.
Anyone already using Sea Buckthorn Serum who wants extra, targeted help with fine lines, firmness or early signs of ageing
Benefits:
Supports collagen renewal, softens the look of fine lines, improves firmness, elasticity and texture
Texture:
Lightweight, oil-based
Scent
No scent
When to use:
Apply to clean skin first - evening to start, once daily, building to twice daily as your skin adjusts - then follow with Sea Buckthorn Serum and moisturiser
As Seen In
The Formula
Meet the Actives
The Retinol Alternative
Bakuchiol - 1%
A plant-derived retinol alternative studied for delivering comparable anti-ageing benefits to retinol - without the dryness, flaking or sun sensitivity that often comes with it.
The Carrier
Vegetable Squalane
A lightweight, biocompatible oil that closely mirrors the skin's own natural moisture - helping to soften, hydrate and support the barrier without clogging pores.
Day or Night
Photostable, Unlike Retinol
Retinol breaks down in sunlight, which is why it's strictly a night-only ingredient. Bakuchiol doesn’t. It’s photostable, so you can use it any time of day without it losing effectiveness. (We still recommend SPF, always.)
Barrier Support
Biosaccharide Gum-1
A barrier-strengthening active trusted in over a million skincare formulas worldwide — known to calm and comfort skin within minutes of application.
The Firming Booster
Why You’ll Love It
1% Bakuchiol, a plant-based retinol alternative, for skin that feels firmer without the harshness.
Softens Fine Lines
Helps visibly improve the appearance of fine lines and wrinkles, with results on par with retinol in clinical research.
Firmer-Feeling Skin
88% reported firmer-feeling skin after 4 weeks.
Early Changes:
38% said fine lines looked less visible after just 1 week.
Safe to use any time of day
Photostable, so unlike retinol it’s suitable for any time of day (SPF always).
Gentle by Design
In a published study, bakuchiol was better tolerated than retinol.
Fits Any Routine
One step, morning or evening - layers easily under your Sea Buckthorn Serum.
Softens Fine Lines
Helps visibly improve the appearance of fine lines and wrinkles, with results on par with retinol in clinical research.
Firmer-Feeling Skin
88% reported firmer-feeling skin after 4 weeks.
Early Changes:
38% said fine lines looked less visible after just 1 week.
Safe to use any time of day
Photostable, so unlike retinol it’s suitable for any time of day (SPF always).
Gentle by Design
In a published study, bakuchiol was better tolerated than retinol.
Fits Any Routine
One step, morning or evening - layers easily under your Sea Buckthorn Serum.
Need to Know
Frequently Asked Questions
Everything you need to know before adding the Firming Booster to your routine.
Is Bakuchiol the same as retinol?
No. Bakuchiol has a different chemical structure to retinol, but functions in a similar way on the skin. In a head-to-head clinical trial, it matched retinol's efficacy for reducing wrinkles and pigmentation, while causing significantly less scaling, stinging and irritation.
Will it irritate my skin the way retinol can?
Bakuchiol is known for being much gentler than retinol. In clinical studies, it caused significantly less redness, flaking and stinging, making it suitable for daily use, including for sensitive skin.
Can I use it if I'm pregnant or breastfeeding?
Bakuchiol isn't metabolised in the body the same way retinoids are, which is why some people look for it as a retinol alternative during pregnancy. We always recommend checking with your doctor before introducing any new active ingredient during pregnancy or while breastfeeding.
Can I use it during the day?
Yes. Unlike retinol, Bakuchiol is photostable, meaning it doesn't break down or become irritating in sunlight. We still recommend wearing SPF as part of your daily routine.
How long until I see results?
In clinical studies, visible improvements to fine lines, texture and firmness were recorded from around 4 weeks, with the most significant results by 12 weeks of consistent use. Results vary person to person.
How often should I use it?
Apply in the evening to start, once daily, increasing to twice daily as your skin builds tolerance.
What order should I apply it in with the serum?
Apply the Firming Booster first to clean skin, follow with Sea Buckthorn Serum, then finish with your moisturiser.
Can I use it with other actives?
Bakuchiol is generally well tolerated alongside other actives, including vitamin C and niacinamide. If layering with other treatments, introduce one new product at a time.
Customer Reviews
Overall rating: 4.9 / 5 from 9 reviews.
I was lucky enough to be part of the Firming Booster trial & WOW! I used it in conjunction with the Sea Buckthorn Serum every morning & every night for 6 weeks & my dry & sensitive 67 year old skin just loved it. My skin feels & looks so much nicer. I’d highly recommend the routine, it was & still is a winner for me.
Store owner replied:
We’re thrilled you enjoyed being part of the Firming Booster trial! ❤️ It’s lovely to hear how well it paired with your Sea Buckthorn Serum and became such a winning combination in your routine. Thank you for your wonderful recommendation!
Love the firming booster - easy to use, glides on the skin and feels so hydrated and nourished! Pair it with the Sea Buckthorn Serum - it’s the perfect combination!
Store owner replied:
Sounds like you’ve found your perfect skincare pairing! ❤️ We’re thrilled both products have earned a place in your routine.
This firming booster is amazing, I woke up one day with eye sacks and just new signs of ageing. I realised my skin didn’t need anymore Botox, just a boost to shock it out of the plateau it was in. Bakuchiol is honestly amazing!
Store owner replied:
We love that the Firming Booster has been such a welcome addition to your routine! ❤️ Thank you for sharing your experience.
I’ve been using the Mud Organics Firming Booster for four weeks, and my skin feels nourished and moisturised after applying it. I’ve noticed a little improvement in the look of my fine lines.
Store owner replied:
We’re glad you noticed a difference so quickly! ❤️ And Sea Buckthorn Oil still holds the top spot—what a compliment!
“I’m a sucker for beautiful skincare, especially when it’s made with a bit of thought and a lot of love. I absolutely adore the philosophy behind MUD, natural ingredients, no unnecessary nonsense, and a refreshing approach to ageing gracefully (or at least giving it a good crack). Such a relief to find a skin care range that actually works.
Store owner replied:
We love your take on ageing gracefully! ❤️ Thank you for embracing MUD! ✨
I wanted to surprise my Wife with something special so I gave her a subscription to your products.
I got it right, she loved the thought, she adores the product…. And she thinks I’m clever now ❤️
Store owner replied:
What a thoughtful surprise for your wife—we’re delighted you got it so right! ✨
I’ve been paying more attention to firmness lately, and this has become a favourite in my routine. I started pairing it with the Sea Buckthorn Serum and honestly love how nourished and smooth my skin feels afterwards. It’s such a lovely combination.
Store owner replied:
Such a lovely duo! ❤️ We’re so glad you’ve found a combination that feels so good on your skin. Thank you for making MUD part of your routine!
The booster that matches retinol, without the irritation. 1% Bakuchiol, clinically shown to soften fine lines and firmness, works day or night without the redness or flaking.
✓ Firmer-feeling skin —88% reported firmer-feeling skin after 4 weeks in our consumer trial ✓ Fine lines look less visible — 75% said fine lines or wrinkles looked less visible after 4 weeks ✓ A gentler alternative to retinol — in a published head-to-head study, bakuchiol was better tolerated, with less scaling and stinging ✓ Formulated with 1% Bakuchiol in a pure squalane base ✓ Pairs with Sea Buckthorn Serum ✓ Suitable for day or night
Self-reported 4-week MUD Organics consumer trial; results vary. Tolerability: Dhaliwal et al., 2019 (0.5% bakuchiol vs 0.5% retinol)
