Start in the evening to build tolerance, then move to twice daily as your skin adjusts.
Cleanser → Firming Booster (2-3 drops) → Sea Buckthorn Serum → Moisturiser (optional) → SPF (morning)
Apply to clean skin before your serum. Always follow with SPF during the day, as with any skincare routine.
Bakuchiol — 1%
Vegetable Squalane
Retinol Results, Without the Retinol Reaction
Saw a hydration boost within the first hour, from the lightweight squalane base
Saw brighter, more even skin by week 12
Reduction in wrinkle severity by week 12 - on par with retinol, without the irritation
Less scaling, stinging and burning than retinol, at every check-in*
*Based on a 3-week study of 100 women with twice-daily use.*.
The Firming Booster
Anyone already using Sea Buckthorn Serum who wants extra, targeted help with fine lines, firmness or early signs of ageing
Supports collagen renewal, softens the look of fine lines, improves firmness, elasticity and texture
Lightweight, oil-based
No scent
Apply to clean skin first - evening to start, once daily, building to twice daily as your skin adjusts - then follow with Sea Buckthorn Serum and moisturiser
Why You’ll Love It
1% Bakuchiol - nature's retinol alternative, built to firm without the irritation.
Frequently Asked Questions
Everything you need to know before adding the Firming Booster to your routine.
No. Bakuchiol has a different chemical structure to retinol, but functions in a similar way on the skin. In a head-to-head clinical trial, it matched retinol's efficacy for reducing wrinkles and pigmentation, while causing significantly less scaling, stinging and irritation.
Bakuchiol is known for being much gentler than retinol. In clinical studies, it caused significantly less redness, flaking and stinging, making it suitable for daily use, including for sensitive skin.
Bakuchiol isn't metabolised in the body the same way retinoids are, which is why some people look for it as a retinol alternative during pregnancy. We always recommend checking with your doctor before introducing any new active ingredient during pregnancy or while breastfeeding.
Yes. Unlike retinol, Bakuchiol is photostable, meaning it doesn't break down or become irritating in sunlight. We still recommend wearing SPF as part of your daily routine.
In clinical studies, visible improvements to fine lines, texture and firmness were recorded from around 4 weeks, with the most significant results by 12 weeks of consistent use. Results vary person to person.
Apply in the evening to start, once daily, increasing to twice daily as your skin builds tolerance.
Apply the Firming Booster first to clean skin, follow with Sea Buckthorn Serum, then finish with your moisturiser.
Bakuchiol is generally well tolerated alongside other actives, including vitamin C and niacinamide. If layering with other treatments, introduce one new product at a time.
Overall rating: 5.0 / 5 from 8 reviews.
I was lucky enough to be part of the Firming Booster trial & WOW! I used it in conjunction with the Sea Buckthorn Serum every morning & every night for 6 weeks & my dry & sensitive 67 year old skin just loved it. My skin feels & looks so much nicer. I’d highly recommend the routine, it was & still is a winner for me.
Love the firming booster - easy to use, glides on the skin and feels so hydrated and nourished! Pair it with the Sea Buckthorn Serum - it’s the perfect combination!
Store owner replied: Sounds like you’ve found your perfect skincare pairing! ❤️ We’re thrilled both products have earned a place in your routine.
This firming booster is amazing, I woke up one day with eye sacks and just new signs of ageing. I realised my skin didn’t need anymore Botox, just a boost to shock it out of the plateau it was in. Bakuchiol is honestly amazing!
Store owner replied: We love that the Firming Booster has been such a welcome addition to your routine! ❤️ Thank you for sharing your experience.
Can see and feel the difference on my face already
I could notice a difference in my skin using it after a few days. Plumper skin. Its good but not as good as seabuckthorn oil that is the best!
Store owner replied: We’re glad you noticed a difference so quickly! ❤️ And Sea Buckthorn Oil still holds the top spot—what a compliment!
“I’m a sucker for beautiful skincare, especially when it’s made with a bit of thought and a lot of love. I absolutely adore the philosophy behind MUD, natural ingredients, no unnecessary nonsense, and a refreshing approach to ageing gracefully (or at least giving it a good crack). Such a relief to find a skin care range that actually works.
Store owner replied: We love your take on ageing gracefully! ❤️ Thank you for embracing MUD! ✨
I wanted to surprise my Wife with something special so I gave her a subscription to your products. I got it right, she loved the thought, she adores the product…. And she thinks I’m clever now ❤️
Store owner replied: What a thoughtful surprise for your wife—we’re delighted you got it so right! ✨
I’ve been paying more attention to firmness lately, and this has become a favourite in my routine. I started pairing it with the Sea Buckthorn Serum and honestly love how nourished and smooth my skin feels afterwards. It’s such a lovely combination.
Store owner replied: Such a lovely duo! ❤️ We’re so glad you’ve found a combination that feels so good on your skin. Thank you for making MUD part of your routine!
